40 Million Views a Month. £0 on Ads.

She was 20, fresh out of a degree she didn't like, and had never worked in marketing.

Two years later Tahlia Kennedy runs content for one of Australia's fastest growing startups. 700,000 followers across the team. 40 million views a month. 32,000 people on a waitlist for a product that didn't exist yet.

Zero spent on ads.

I had her on my podcast, and there was so much value in the conversation that I didn't know what to do first.

She got the job with one DM

Not a CV. Just a story about how the founder's own podcast had convinced her to invest in a US startup. She had a meeting the next day.

That's not even the interesting part.

The interesting part is her Monday

Filming takes twenty minutes and they can get ten videos out in that time. She spends hours researching.

Because the idea is the whole game, and it's the bit everyone skips.

Three things I haven't stopped thinking about

• 95% of what looks unscripted is scripted.
• They run the company like Netflix: categories, characters, a cast people follow.
• They removed the word "waitlist" from their captions as a test. Signups dropped immediately. It went straight back in.

If you've ever posted five times a week and wondered why none of it converts, this is the episode.

Watch the episode

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Watch on YouTube: Meet The Viral Content Genius Behind Australia's Fastest Growing Startup | Tahlia Kennedy

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